Keeping Your Website Fresh & Updated Keeps Customer Coming Back!
Here are 3 Reasons to Update Your Website for 2019.
1. Security is important in 2019
Security should always be top priority for businesses both large and small. We hear all too often about large companies getting hacked, compromising client credit cards or social security numbers. This leads not only leads to a lack of trust, it also hurts the business – clients may run to competitors in fear that their information might be compromised again.
One of the top reasons a website gets hacked is because of a vulnerability in the framework and platform on which the website is built. Our developers ensure your framework and platforms are updated and patched against known vulnerabilities.
2. Fresh Content Equals Fresh Traffic
Keeping content updated on your site helps build trust between you and your customers. More often than not, customers rely on your site for useful information on whatever industry you specialize in.
Updated information also helps build domain authority. Domain authority ranks your level of authority on a certain subject. For example, Wikipedia.org has one of the highest Domain authorities on the web. Why? Because it’s content is always well researched, reviewed by editors, and you’re not distracted with unsightly or unrelated ads. Google holds this in high regard when trying to match search inquiries with useful and relevant information.
Think about it, have you ever visited a website that’s outdated with old information and old blog posts on irrelevant topics? Does it make you wonder if they’re still in business,? Having outdated content on your site may be perceived by your potential customer that your business doesn’t keep up with the latest trends or worse, is no longer operational. Anytime a customer reads content on your site that makes them go “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.
3. An Update Web Design Increased Conversions
Many businesses focus only on content and internet marketing, but fail to address the design and navigation of their website. Is your website difficult to navigate? Are the colors and design boring or outdated? Is your website peppered with unnecessarily long customer contact forms? These aspects steer customers away even if your content is top notch. A website that’s visually appealing, easy to navigate, and mobile-friendly will always lead to happier customers and increased conversions.
We are driven by having the latest and greatest. We like for things to be new, refreshing and up to date. With all of the tools and resources available, why should your website be out of date and stale? Resolve to update it in 2019!