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How to Change Product Pricing in WooCommerce

Simple Products:

  1. Login to Your WordPress Dashboard:
    • Go to your website’s login URL, usually:
    • Enter your username and password to access the dashboard.
  2. Access the Products Section:
    • On the left-hand side, hover over or click on ‘Products’ to see the products you have listed.
  3. Choose the Product:
    • Browse or search for the product you want to edit.
    • Click on the product’s name to open the product editing screen.
  4. Edit Product Pricing:
    • Scroll down to the ‘Product Data’ section (you’ll see tabs like General, Inventory, Shipping, etc.).
    • Click on the ‘General’ tab.
    • Here, you’ll see two price fields: ‘Regular Price’ and ‘Sale Price’.
      • Regular Price: This is the product’s normal price.
      • Sale Price: If you’re offering a discount, you can set a reduced price here.
    • Edit the prices as needed.
  5. Save Changes:
    • Once you’ve adjusted the prices, click the ‘Update’ button on the top right side to save your changes.

Variable Products:

  1. Access the Product:
    • As with simple products, go to the ‘Products’ section and select the variable product you want to edit.
  2. Navigate to Product Data:
    • Scroll down to the ‘Product Data’ section and ensure the dropdown is set to ‘Variable product’.
  3. Access Variations:
    • Click on the ‘Variations’ tab within the ‘Product Data’ section.
  4. Choose a Specific Variation:
    • You’ll see a dropdown list of all your variations (like different colors or sizes).
    • To edit the price of a specific variation, select it from the dropdown menu.
  5. Edit Variation Pricing:
    • Once you’ve selected a variation, you’ll see its individual settings.
    • Look for the ‘Regular Price’ and ‘Sale Price’ fields, similar to the simple product process.
    • Adjust the prices as needed.
  6. Save Changes:
    • Remember to click ‘Save changes’ for the variations and then the ‘Update’ button on the top right side for the overall product.


  • Bulk Edit: If you need to change the prices for multiple products simultaneously, WooCommerce offers a ‘Bulk Edit’ feature in the main ‘Products’ list.
  • Price Adjustments: Consider using a pricing plugin if you’re looking to set up dynamic pricing rules or discounts based on certain conditions.
  • Backup: Always make sure to have a recent backup of your website before making any major changes. This ensures you can revert back in case of any issues.

If you run into any issues or have further questions, don’t hesitate to ask. Hope this helps!