Professional & Creative Websites
The Web Design Process
Professional Website Design
Though not immediately apparent, Web Development is different from Web Design. The design phase is the act of planning and creating a visually appealing website. What colors will you use? How many elements will be a part of your site? Are you looking for something fun, serious or classy? That feedback will help us create the framework of what will become your website. When done correctly, web design can have a powerful, psychological and even emotional response on the person that visits your website. As cliche’ as it may sound, we live in a fast paced world and capturing your audience’s attention is more difficult than ever.
“A DESIGNER KNOWS HE HAS ACHIEVED PERFECTION NOT WHEN THERE IS NOTHING LEFT TO ADD,
BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY.”
No matter where you drive within the United States, federal highway signs are almost always white text (Highway Gothic) placed against a green background. No matter where you travel it’s always the same familiar signage. This type of consistency should be no different on your website. As your customer “travels” through your website, each page should be consistent and familiar to your brand.
These are design principles used to intentionally highlight or draw a user’s attention to a particular area of your site. Perhaps you want to advertise a new product or push a customer towards signing up for your monthly newsletter, the designer ensures these areas are carefully created to draw attention to the subject matter without becoming distracting. (For example most users will start with their mouse towards the top left of the page and gradually end up in the middle. Not dissimilar to reading)
It’s important that the designer creates a balanced website. This means using the perfect balance between darks and lights and proportioning everything correctly.
Let’s Start Something New
If you’d like to chat, drop us a message. No sales pressure. We’ll answer your questions and once you’re ready, return back with us and we’ll get started.