Create a Visually Appealing Website

Web Design Services

Web Design is the act of planning and creating a visually appealing website. What colors will you use? How many elements will be a part of your site? Are you looking for something fun, serious or classy? We use this feedback to help create the framework of your new website.

Web Design Vs. Web Development

There are many aspects required to create a professional grade website. Two key elements are web design and web development. Understanding the difference between the two is quite simple: Would you rather have a picture of television in your living room or a real TV? Suffice to say, you’d probably choose the real TV. When creating a website we need both design and development. Let’s break it down a little further.

Web Design

Different from Web Development, Web Design is the act of planning and creating a visually appealing website. What colors will you use? How many elements will be a part of your site? Are you looking for something fun, serious or classy? That feedback will help us create the framework of what will eventually become your  website. Some basic web design principles include:

Balance – It’s important that the designer creates a balanced website. This means using the perfect balance between darks and lights and proportioning everything correctly.

Emphasis – These are design principles used to intentionally highlight or draw a user’s attention to a particular area of your site. Perhaps you want to advertise a new product or push a customer towards signing up for your monthly newsletter, the designer ensures these areas are carefully created to draw attention to the subject matter without becoming distracting. (For example most users will start with their mouse towards the top left of the page and gradually end up in the middle. Not dissimilar to reading)

Consistency –  No matter where you drive within the United States, federal highway signs are almost always white text (Highway Gothic) placed against a green background. No matter where you travel it’s always the same familiar signage. This type of consistency should be no different on your website. As your customer “travels” through your website, each page should be consistent and familiar to your brand.

A web designer is an artist that takes the ideas in your mind and visually creates them on a “canvas.” (The canvas being a computer)

Balance

Create a Balance Website Design

Emphasis

Design principles used to intentionally highlight or draw a user’s attention to a particular area

Consistency

As your customer “travels” through your website, each page should be consistent and familiar to your brand.

The Web Design Process

Goals – During the initial stage, we’ll sit down and discuss with you what your specific goals are. Who is this website for? What should users expect when they arrive? Is the focus of the website to inform, sell or entertain? If you have competition, we’ll discuss creative ways to make you stand out from the crowd. This part of the process is vital to ensuring a successful outcome.

Scope – Once we know the goals you have in mind, we can start defining the scope of the project. Examples may include what pages and features the site needs in order to fulfill those goals. We’ll also discuss the time required to build out and complete those tasks.

Page Mapping & Creation – Now that we understand the scope of your new website, we can start digging into the sitemap. This involves deciding the location of new pages and how they correlate to each other. Like team members, each web page should have a specific job. The page your on now for example, has helped explain what Web Design is, it will hopefully hand you off to our “Web Development” page where you view what happens when we “breathe life” into an element.

Visual Elements & Color Psychology – With the site structure and some content in place, we can start working on the visual elements. How should the website make the user feel? What colors will be used and why? Color influences perceptions that are not obvious, such as the taste of food. In a study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product.

Design

Layout, Prototype, Design Sign Off

Development

Coding, Layout Main Sections, Feedback

Launch

Design Quality, Testing, Approval

Maintain

Like a car, a website must be maintained.

Now Let’s Breathe Life into your Web Design

Web Development is the process of breathing life into your project

Let’s Start Something New

If you’d like to chat, drop us a message. No sales pressure. We’ll answer your questions and once you’re ready, return back with us and we’ll get started.

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Let's Start Something New.

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